Royal & Sol

Creative Development · Design · Styling · Retail Activation

Supported the development of the Royal & Sol collection from initial concept through launch. My role spanned design and storytelling ideation, photoshoot concepting and styling, and retail execution, helping create a cohesive visual story around the collection.

I contributed to the apparel design process and helped shape the creative direction for how the collection would come to life through campaign imagery. For the photoshoot, I supported concept development and styled the looks to ensure the product and overall aesthetic aligned with the collection’s story.

Beyond the creative development, I helped bring the collection to market by coordinating its presence within our stadium retail store and Fanatics, connecting the initial creative vision through to the final consumer experience.