About Me

Hi, I’m Makenzie! I’m a creative and merchandise professional with a passion for bringing brands to life through product, storytelling, and experiences.

Currently, I work in Brand Merchandise & Strategy for the Los Angeles Rams, where my role lives at the intersection of fashion, sports, and culture. I work across the lifecycle of a project—from product and design ideation to campaign concepts, photoshoot styling, retail merchandising, go-to-market strategy, and in-person activations.

One of my favorite parts of what I do is seeing an idea become something tangible. Whether I’m contributing to the design of a collection, styling a campaign shoot, building out a retail experience at SoFi Stadium, or helping launch a collaboration, I love thinking about how every touchpoint can tell a larger story.

My background in fashion has shaped the way I approach my work: with an eye for product, detail, and the consumer experience. I’m especially drawn to projects that allow me to combine creative thinking with hands-on execution—taking a concept from an initial idea to something people can wear, experience, and connect with.

This portfolio is a collection of some of the projects I’ve had the opportunity to help bring to life.