Mister Cartoon x LA Rams

Creative Development · Campaign Ideation · Styling · Go-to-Market · Experiential Activation

Supported the Mister Cartoon x LA Rams collaboration from creative development through launch and gameday activation. My role included reviewing and providing feedback on collection creative, developing concepts for the campaign photoshoot, and styling talent to bring the collection’s visual story to life.

I also supported the go-to-market strategy, helping translate the collaboration from campaign to consumer through multiple touchpoints at SoFi Stadium. This included helping build out a branded suite experience for gameday and executing an interactive activation in American Airlines Plaza, creating a cohesive experience around the collection both on and off the field.