LA Rams x Elwood

Creative Development · Campaign Ideation · Experiential Design · Retail Activation · Go-to-Market

Supported the LA Rams x Elwood collaboration from creative development through launch, helping shape how the collection came to life across product, campaign, retail, and gameday experiences.

I contributed to the creative review and design approval process, then helped develop the concept for the campaign photoshoot, including ideation around the shoot direction and set design. I also supported the collection’s go-to-market strategy, helping create a cohesive story across each consumer touchpoint.

For launch, I designed and planned an Elwood takeover of The Equipment Room at SoFi Stadium, translating the collection’s creative direction into an immersive retail environment. I also designed the Elwood gameday suite experience, extending the visual identity of the collaboration beyond the campaign and into the stadium.