Classic Sol & Fearsome White Jersey Launch

Merchandise Development · Assortment Strategy · Retail Execution · Product Launch

For the launch of the Rams’ Classic Sol and Fearsome White jerseys, I helped develop the supporting merchandise assortment that brought each jersey’s unique identity to life beyond the uniform itself.

I worked with my team to create and curate apparel and merchandise that complemented the look and feel of each jersey, building a cohesive product story for fans shopping the collections in-store.

I also supported the operational execution of the jersey launch, helping coordinate product and inventory to ensure jerseys were available in the stadium store and ready for fans to shop.

The launch brought together product development, assortment planning, and retail execution, creating a complete merchandise experience around the introduction of two new Rams jerseys.