LA Rams x Hello Kitty — Hello Kitty Night

Product Design · Retail Activation · Experiential Marketing · Fan Experience

In January 2026, the Rams partnered with Hello Kitty to bring the first-ever NFL Hello Kitty Night to SoFi Stadium, creating a gameday experience that brought the two brands together through exclusive merchandise, retail, and interactive fan moments.

I helped design and develop a limited Hello Kitty x Rams merchandise collection that was available in our stadium store, along with an exclusive Hello Kitty x Rams clear bag offered through a special ticket package.

For gameday, we transformed multiple touchpoints throughout SoFi Stadium into Hello Kitty experiences. I helped support an in-store activation at The Equipment Room, which included a special appearance from Hello Kitty, as well as activations throughout American Airlines Plaza featuring a custom button bar, paper crowns, temporary tattoos, and other branded fan experiences.

We also extended the collaboration into the Rams marketing suite, creating a dedicated experience where guests could engage with and shop the collection during the game.

My role spanned product development, retail, and experiential execution, helping bring the collaboration to life across multiple areas of the stadium and creating a cohesive experience from merchandise to gameday.