LA Rams Draft House & Draft Fair

Experiential Marketing · Retail Concepting · Visual Merchandising · Product Execution · Fan Experience

As part of the Rams’ 2026 brand refresh, we brought the new identity directly to fans through the Rams Draft House, an immersive, interactive experience designed for fans to explore the next chapter of the brand.

I helped ideate the concept for the retail experience at the end of the Draft House, creating a space where fans could shop the newly launched brand refresh collection after moving through the experience. I also supported the product and merchandising execution, helping ensure the new assortment was represented throughout the store and ready for launch.

The experience continued with the Rams Draft Fair, an interactive event featuring games and activities for fans. I helped develop and produce the custom prizes and merchandise awarded throughout the fair, extending the refreshed brand identity into another part of the fan experience.

Together, the Draft House and Draft Fair transformed the brand refresh from a visual identity into something fans could explore, shop, play, and experience in person.