LA Rams x LAFD — 2025 NFL Draft

Product Development · Merchandise Production · Gifting · Special Event Execution

Following the Los Angeles wildfires, the Rams dedicated their 2025 NFL Draft experience to honoring the firefighters and first responders who served the Los Angeles community. The team drafted from an aircraft hangar alongside members of the Los Angeles Fire Department, creating a meaningful connection between the Draft and the city.

I helped produce the LAFD-inspired Rams merchandise created for the event, supporting the development and execution of apparel worn by Rams coaches and the Draft team throughout the weekend.

I also helped bring to life custom workwear jackets created as commemorative gifts for Rams draft picks and LAFD firefighters, coordinating the product to ensure the creative vision translated into the final pieces.

This project was a meaningful example of how merchandise can extend beyond traditional team apparel and become part of a larger story—using product to recognize the Los Angeles community and the people who serve it.