LA Rams 2026 Brand Refresh Collection

Apparel Design · Product Development · Creative Direction · Photoshoot Styling

As part of the Los Angeles Rams’ 2026 brand refresh, I worked alongside my team to develop a new merchandise collection centered around the evolution of the Rams’ visual identity and new logos.

I helped design and develop the collection, translating the refreshed brand elements into apparel that felt modern, wearable, and representative of the next chapter of the Rams brand.

To introduce the collection, we developed a lifestyle-driven campaign that showcased the product beyond the traditional sports environment. I helped shape the visual direction of the shoot and styled the talent and collection, creating looks that positioned the merchandise as both fan apparel and everyday lifestyle product.

The project allowed me to help translate a larger brand identity into physical product and visual storytelling, carrying the refreshed Rams brand from logo to apparel to campaign.