LA Rams Maui Pop-Up x Aaron Kai

Retail Experience Design · Product Development · Visual Merchandising · Experiential Activation

Helped bring the Los Angeles Rams to Maui through the creation of a limited-time retail and fan experience at Wailea Village. The project combined Rams merchandise, locally inspired product, community partnerships, and experiential programming to create a destination that felt uniquely connected to Maui.

I helped design, build, and merchandise the physical retail space, transforming the location into a complete Rams shopping experience. From store layout and visual merchandising to product placement and overall presentation, I supported the development of the space from concept through opening.

A major part of the project was an exclusive collaboration with Hawaiian artist Aaron Kai. I supported the production and development of the merchandise collection, helping bring his signature artwork together with Rams branding across a range of Maui-inspired products created specifically for the activation.

The experience extended beyond the store itself. We partnered with neighboring businesses throughout Wailea Village to create Rams-inspired food and beverage offerings, bringing the brand into restaurants and coffee shops throughout the property. The pop-up also became a hub for fan experiences, including a private Puka Nacua autograph signing and programming throughout the week.

This project brought together product development, retail design, visual merchandising, local partnerships, and experiential marketing to create a Rams experience specifically for the Maui community.