LA Rams x Free and Easy

Creative Development · Photoshoot Production · Styling · Experiential Activation

Supported the Free & Easy x LA Rams collaboration from creative development through launch, helping shape how the collection came to life across product, campaign, and experiential touchpoints.

I contributed to the creative review and design approval process, helping select the final designs for the collection. From there, I helped plan and execute the campaign photoshoot, including developing the shoot direction, coordinating details behind the scenes, and styling the final looks.

To bring the collaboration directly to fans, I also helped organize and execute a branded activation at Rams Training Camp, extending the collection beyond the campaign and creating an in-person experience around the launch.